5 ways to promote your freelance activity

Written by Eloise Dohmen

3 minutes of reading

You have just started your freelance activity, and you would like to have some advice on how to get yourself spotted with new clients? There are, indeed, a lot of ways to attract attention, no matter what your field of activity!

The good news is that we’ve put together some of our best tips on how to promote your business, and how to find new freelance projects.

1. An efficient website

The very first thing to do when you start is to create your website. It is indeed a real online showcase. Add all the necessary information: who you are, what services do you offer, your portfolio, links to your social platforms, how can we contact you…

2. Your natural referencing

Because your website may be nice and well done, but if no one sees it, it will be useless. You will then have to find different ways to bring traffic back. It is thanks to your natural referencing (also called SEO) that you will appear first in search engine results. Your target will, therefore, find you more easily and quickly via Google! How can you improve your SEO? One good solution is to create relevant content adapted to your target audience, such as well-optimized web pages or quality blog articles for example.

3. Social networks

A good way to promote your business is to create a community around your activity and to share your creations or knowledge via social networks. They are now essential for anyone who wants to communicate online. You can choose according to your activity: Facebook, Instagram, LinkedIn, Pinterest… There is something for everyone. For example, LinkedIn is more dedicated to B2B content, while Instagram and Pinterest are more inspiring and visually oriented.

4. Networking

Indeed, nothing beats a well-developed network to succeed professionally. Participating in networking events is very useful for making new acquaintances, meeting other freelancers, potential clients, or partners. Don’t forget your business cards when you go to these professional events!

5. Specialized platforms

Everything is done to make life easier for freelancers. Some platforms are specially designed to bring together freelancers and companies that want to find a single provider. In general, all you have to do is register on the platform, complete your profile, and then apply for the projects that interest you. It’s as simple as that!
Want to find a platform that doesn’t take any commission? Beelance is ideal. It allows you to find projects that are a perfect fit for you. Plus, it’s completely free for freelancers!


Eloise Dohmen

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